Client type: Small service business with irregular payments.
Problem: Invoices were sent, but follow-ups were manual and inconsistent, delaying cashflow.
Automation architecture
- Trigger: invoice created/overdue webhook
- Actions: reminder email cadence (T+7/T+14), internal alert, update a status sheet
- Reporting: weekly summary (paid vs overdue)
Implementation notes
- Always include invoice number + payment link.
- Stop cadence immediately when “paid” event arrives.